mui Lab has on-aired the talk session with Amber Case who is an internationally recognized design advocate and speaker, and the author of four books, including “Calm Technology” and “A Kids Book About Technology” (<a style="background-color:#f9f9f9" href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVBOb3FZRGJzUno4dkpvcjhNdjA1Mm5hb1BRQXxBQ3Jtc0tsMGRaQW9aTmN0VDBhb3pJZ180aWxsOFBjdzRpNWthaEJxMWIyeEVHV21OcGZHN2FVYmlKMWxrVnN2eFRFUVBSVmQ0cXlIU2xsT1doWWxwY0ZmNmc2U0I2eF9HenJTbURIRHBQNHJja0FQdlE2Ul9TRQ&amp;q=https%3A%2F%2Fcalmtech.com%2F&amp;v=-sFnDqmgR48" target="_blank" rel="noopener noreferrer">https://calmtech.com/</a>) through our partner, House of Beautiful Business who is a global community to make business more beautiful (<a style="background-color:#f9f9f9" href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDB0V3pYWHlYaXVjNWR0cmZiX1R6SzVsaVdrQXxBQ3Jtc0tsNjdaWnA4TGVUWVRoSHhMOXplSjltLWhRVlkwVjdFbWFSMExDWlFLX3lCZV9nUkNCTmx4N0hfSmZHWXFPUUdadHBUazR6ODJhNk02SkdDa3VNUWRFU3k1M0UyOUxyblJDMHNNYU5LZXFzVDQtODNZMA&amp;q=https%3A%2F%2Fhouseofbeautifulbusiness.com%2F&amp;v=-sFnDqmgR48" target="_blank" rel="noopener noreferrer">https://houseofbeautifulbusiness.com/</a>) on May 13th, 2022, in a theme of "Infusing Japanese aesthetics —inspired by “mui shizen”— into Calm Technology". The dialogue on the below topics turned out very inspiring. <ul><li>The concept of Calm Technology and important points when applying the Calm Technology into designing technology </li><li>Japanese aesthetics from Amber's perspective which was acquired from her stay in Kyoto as well as the concept of "mui-shizen" which is a back born of mui Lab's brand philosophy</li><li>Blending of Japanese aesthetics and mui-shizen concept into Calm Technology </li><li>A theme of <a href="https://muilab.com/en/journal/milansalone2022/" target="_blank" rel="noopener noreferrer">mui Lab's exhibit at Milan Design Week 2022</a> and its value proposed to the world </li></ul>

A Talk Session between mui Lab x Amber Case "Infusing Japanese aesthetics —inspired by “mui shizen”— into Calm Technology"

2022年5月13日、米国からmui Labを訪問していたカーム・テクノロジーの提唱者であるアンバー・ケースとの対話セッションを、「無為自然に啓発され、日本の美意識をカーム・テクノロジーに融合」をテーマに配信しました。配信は、世界のビジネスを美しくするコミュニティを運営しているシンクタンク、<a style="background-color:#ffffff" href="https://houseofbeautifulbusiness.com/" target="_blank" rel="noopener noreferrer">House of Beautiful Business</a>より行いました。 トーク内容： ・アンバーが提唱する「カーム・テクノロジー」の概念や、テクノロジーへ適応する際の考え方や重要なポイント ・アンバーの京都滞在を通じて見えてきた日本の美的感覚や、mui Labのブランドコンセプトの元となっている「無為自然」の哲学を織り込んだ、カーム・テクノロジーへの応用的視点からの考察 ・mui Labの<a href="https://muilab.com/ja/journal/milansalone2022/" target="_blank" rel="noopener noreferrer">ミラノサローネ2022での出展</a>において体現される価値について 大変有意義な対話となりました。ぜひご覧ください。

Amber Case

デザインアドボケイト、講演者として国際的に知られ、「Calm Technology」「A Kids Book About Technology」など4冊の著書を持つ。MITのCivic Media CenterとハーバードのBerkman Klein Center for Internet & Societyで2年間フェローとして在籍。Esriが買収した位置情報ソフトウェア企業Geoloqiの共同設立者兼CEOでもある。
https://calmtech.com/

mui Lab x Amber Caseトークセッション 「無為自然に啓発され、日本の美意識をカーム・テクノロジーに融合」

Connected system incorporating both furniture and human action  as necessary elements of human-digital interaction

Interview with Amber Case

Mui Lab’s Exhibits at Milan Design Week 2022

インターフェース領域を空間へ広げ、身体性を組み込んだIoTの手触りを提案

展示詳細

mui Labアドバイザーのアンバー・ケース氏より

出展概要

Super Design Show 協力会社について

Mui Lab’s Milan Design Week Exhibit to Showcase Beautiful Blending of IoT into Daily Life with Calm Technology

mui Lab、第60回ミラノサローネにて展示　− カーム・テクノロジーによる暮らしとIoTの美しい調和 −

トークセッション配信動画

トークセッション・参加メンバー

トークセッション・サマリー

後記

トークセッション視聴者からのコメント 

 House of Beautiful Businessレジデント登録

対話 – Wired 日本版編集長 松島倫明 x mui Lab「鴨川をヒントにデジタルテクノロジーと人間の関係性を考える」

<h3 id="hd741785d33">publication</h3>「<a href="https://calmtech.com/book.html" target="_blank" rel="noopener noreferrer">Calm Technology</a>」Japanese version, supervised and contributed a chapter for Japanese edition by mui Lab <a href="http://www.bnn.co.jp/books/10529/" target="_blank" rel="noopener noreferrer">http://www.bnn.co.jp/books/10529/</a> &nbsp; &nbsp;<h3 id="hba9b948f21">product and company</h3>year of 2021)&nbsp; ■ Ignite Smart House x. traditional house&nbsp; <a href="https://ignite.jp/2021/09/299390/" target="_blank" rel="noopener noreferrer">https://ignite.jp/2021/09/299390/</a> &nbsp; ■ WEDGE Infinity <a href="https://wedge.ismedia.jp/articles/-/23645" target="_blank" rel="noopener noreferrer">https://wedge.ismedia.jp/articles/-/23645</a> ■ wired.jp <a href="https://wired.jp/2021/01/21/calm-technology-mui-lab/" target="_blank" rel="noopener noreferrer">https://wired.jp/2021/01/21/calm-technology-mui-lab/</a> &nbsp; ■ADF magazine <a href="https://www.adfwebmagazine.jp/…/what-is-muilabs-design…/" target="_blank" rel="noopener noreferrer">https://www.adfwebmagazine.jp/…/what-is-muilabs-design…/</a> &nbsp; ■ Lifegate.it&nbsp;(Italian)&nbsp; <a href="https://www.lifegate.it/legno-architettura-design-futuro" target="_blank" rel="noopener noreferrer">https://www.lifegate.it/legno-architettura-design-futuro</a> &nbsp; year of 2020)&nbsp; ■ techcrunch <a href="https://twitter.com/TechCrunch/status/1214787566878314497" target="_blank" rel="noopener noreferrer">https://twitter.com/TechCrunch/status/1214787566878314497</a> &nbsp; ■ Kansai starup news <a href="https://kansai.startupnews.jp/post/muilab/" target="_blank" rel="noopener noreferrer">https://kansai.startupnews.jp/post/muilab/</a> &nbsp; ■ JMA <a href="https://www.jma2-jp.org/article/jma/k2/categories/657-mh200304" target="_blank" rel="noopener noreferrer">https://www.jma2-jp.org/article/jma/k2/categories/657-mh200304</a> &nbsp; ■fabcross <a href="https://fabcross.jp/interview/20201119_muilab.html" target="_blank" rel="noopener noreferrer">https://fabcross.jp/interview/20201119_muilab.html</a> &nbsp; ■monoist <a href="https://monoist.atmarkit.co.jp/mn/articles/2010/27/news004.html" target="_blank" rel="noopener noreferrer">https://monoist.atmarkit.co.jp/mn/articles/2010/27/news004.html</a> &nbsp; ■hiptokyo <a href="https://hiptokyo.jp/hiptalk/mui_lab/" target="_blank" rel="noopener noreferrer">https://hiptokyo.jp/hiptalk/mui_lab/</a> &nbsp; &nbsp; year of 2019)&nbsp; ■The New Yorker&nbsp; <a href="https://www.newyorker.com/magazine/2019/10/14/can-smart-wood-help-you-log-off" target="_blank" rel="noopener noreferrer">https://www.newyorker.com/magazine/2019/10/14/can-smart-wood-help-you-log-off</a> &nbsp; ■BBC&nbsp; <a href="https://www.bbc.com/news/av/technology-46790365" target="_blank" rel="noopener noreferrer">https://www.bbc.com/news/av/technology-46790365</a> &nbsp; ■The Verge <a href="https://www.theverge.com/2019/1/6/18171454/mui-iot-block-of-wood-kickstarter-indiegogo-indemand-ces-2019-smart-home" target="_blank" rel="noopener noreferrer">https://www.theverge.com/2019/1/6/18171454/mui-iot-block-of-wood-kickstarter-indiegogo-indemand-ces-2019-smart-home</a> &nbsp; ■AXIS（covered on the print media for 6 pages)&nbsp; <a href="https://www.axismag.jp/posts/2019/03/120308.html" target="_blank" rel="noopener noreferrer">https://www.axismag.jp/posts/2019/03/120308.html</a> &nbsp; ■ Figaro <a href="https://plus.lefigaro.fr/tag/mui" target="_blank" rel="noopener noreferrer">https://plus.lefigaro.fr/tag/mui</a> &nbsp; ■Cnet <a href="https://www.cnet.com/home/smart-home/mui-wood-display-built-to-calm-not-distract/" target="_blank" rel="noopener noreferrer">https://www.cnet.com/home/smart-home/mui-wood-display-built-to-calm-not-distract/</a> ■Cnet Japan <a href="https://japan.cnet.com/article/35127371/" target="_blank" rel="noopener noreferrer">https://japan.cnet.com/article/35127371/</a> &nbsp; ■engadget <a href="https://ignite.jp/2021/09/299390/" target="_blank" rel="noopener noreferrer">article URL</a> &nbsp; ■The Bridge&nbsp; <a href="https://thebridge.jp/2019/11/mui-lab-jpy200m-funding" target="_blank" rel="noopener noreferrer">https://thebridge.jp/2019/11/mui-lab-jpy200m-funding</a> ■Techable&nbsp; <a href="https://techable.jp/archives/111326" target="_blank" rel="noopener noreferrer">https://techable.jp/archives/111326</a> &nbsp; ■Sankei Biz <a href="https://www.sankeibiz.jp/business/news/190502/bsc1905020500001-n1.htm" target="_blank" rel="noopener noreferrer">https://www.sankeibiz.jp/business/news/190502/bsc1905020500001-n1.htm</a> &nbsp; ■Osaka Innovation hub&nbsp; <a href="https://www.innovation-osaka.jp/ja/library/library-6087/" target="_blank" rel="noopener noreferrer">https://www.innovation-osaka.jp/ja/library/library-6087/</a> &nbsp; &nbsp;<h3 id="h03e9953e9a">Project</h3>year of 2021)&nbsp; ■ Third place by mui Lab at「ART@DAIMARU」 –&nbsp;Bringing white spaces into the department store&nbsp; techable&nbsp; <a href="https://techable.jp/archives/155017" target="_blank" rel="noopener noreferrer">https://techable.jp/archives/155017</a> Crea <a href="https://crea.bunshun.jp/ud/pressrelease/60a385f17765619dcd010000" target="_blank" rel="noopener noreferrer">https://crea.bunshun.jp/ud/pressrelease/60a385f17765619dcd010000</a> year of 2020)&nbsp; ■ display of the poetry of Shuntaro Tanigawa @ nature museum “MIND TRAIL” <a href="https://mag.tecture.jp/event/20201021-15968/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/event/20201021-15968/</a> ■移動可能なワークスペース「POTAL」に by jibun house&nbsp; <a href="https://mag.tecture.jp/product/20210523-28931/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/product/20210523-28931/</a> ■display of the poetry of Shuntaro Tanigawa @KYOTO STEAM 2020 <a href="https://mag.tecture.jp/product/20201106-17171/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/product/20201106-17171/</a> &nbsp;<h3 id="he66e6234b1">talk session</h3>year of 2021） ■ webinar by Wired – future vision of food innovation&nbsp; <a href="https://wired.jp/membership/2021/05/15/food-innovation-report6/" target="_blank" rel="noopener noreferrer">https://wired.jp/membership/2021/05/15/food-innovation-report6/</a> ■talk session with Nakagawa wood carpentry&nbsp; <a href="https://www.facebook.com/shuji0000/videos/3831513130258072/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/shuji0000/videos/3831513130258072/</a> and more…&nbsp;

<h3 id="hec90c06fc1">出版物</h3>「カーム・テクノロジー（生活に溶け込む情報技術のデザイン）」- サイボーグ人類学者、アンバー・ケース著書「<a href="https://calmtech.com/book.html" target="_blank" rel="noopener noreferrer">Calm Technology</a>」の翻訳版の監修・寄稿 <a href="http://www.bnn.co.jp/books/10529/" target="_blank" rel="noopener noreferrer">http://www.bnn.co.jp/books/10529/</a> &nbsp;<h3 id="h77bf7cc3c6">製品 (muiボード) / 企業（mui Lab）について</h3>2021年） ■ Ignite スマート町家 <a href="https://ignite.jp/2021/09/299390/" target="_blank" rel="noopener noreferrer">https://ignite.jp/2021/09/299390/</a> &nbsp; ■ WEDGE Infinity <a href="https://wedge.ismedia.jp/articles/-/23645" target="_blank" rel="noopener noreferrer">https://wedge.ismedia.jp/articles/-/23645</a> &nbsp; ■ wired.jp <a href="https://wired.jp/2021/01/21/calm-technology-mui-lab/" target="_blank" rel="noopener noreferrer">https://wired.jp/2021/01/21/calm-technology-mui-lab/</a> &nbsp; ■ADF magazine <a href="https://www.adfwebmagazine.jp/…/what-is-muilabs-design…/" target="_blank" rel="noopener noreferrer">https://www.adfwebmagazine.jp/…/what-is-muilabs-design…/</a> &nbsp; ■lifegate.it&nbsp; <a href="https://www.lifegate.it/legno-architettura-design-futuro" target="_blank" rel="noopener noreferrer">https://www.lifegate.it/legno-architettura-design-futuro</a> &nbsp; 2020年） ■ techcrunch <a href="https://twitter.com/TechCrunch/status/1214787566878314497" target="_blank" rel="noopener noreferrer">https://twitter.com/TechCrunch/status/1214787566878314497</a> &nbsp; ■ Kansai starup news <a href="https://kansai.startupnews.jp/post/muilab/" target="_blank" rel="noopener noreferrer">https://kansai.startupnews.jp/post/muilab/</a> &nbsp; ■JMA <a href="https://www.jma2-jp.org/article/jma/k2/categories/657-mh200304" target="_blank" rel="noopener noreferrer">https://www.jma2-jp.org/article/jma/k2/categories/657-mh200304</a> &nbsp; ■fabcross <a href="https://fabcross.jp/interview/20201119_muilab.html" target="_blank" rel="noopener noreferrer">https://fabcross.jp/interview/20201119_muilab.html</a> &nbsp; ■monoist <a href="https://monoist.atmarkit.co.jp/mn/articles/2010/27/news004.html" target="_blank" rel="noopener noreferrer">https://monoist.atmarkit.co.jp/mn/articles/2010/27/news004.html</a> &nbsp; ■hiptokyo <a href="https://hiptokyo.jp/hiptalk/mui_lab/" target="_blank" rel="noopener noreferrer">https://hiptokyo.jp/hiptalk/mui_lab/</a> &nbsp; &nbsp; 2019年） ■AXIS（2019年3月号紙面6P特集） <a href="https://www.axismag.jp/posts/2019/03/120308.html" target="_blank" rel="noopener noreferrer">https://www.axismag.jp/posts/2019/03/120308.html</a> &nbsp; ■The Bridge&nbsp; <a href="https://thebridge.jp/2019/11/mui-lab-jpy200m-funding" target="_blank" rel="noopener noreferrer">https://thebridge.jp/2019/11/mui-lab-jpy200m-funding</a> ■Techable&nbsp; <a href="https://techable.jp/archives/111326" target="_blank" rel="noopener noreferrer">https://techable.jp/archives/111326</a> &nbsp; ■産経Biz&nbsp; <a href="https://www.sankeibiz.jp/business/news/190502/bsc1905020500001-n1.htm" target="_blank" rel="noopener noreferrer">https://www.sankeibiz.jp/business/news/190502/bsc1905020500001-n1.htm</a> &nbsp; ■大阪イノベーション・ハブ <a href="https://www.innovation-osaka.jp/ja/library/library-6087/" target="_blank" rel="noopener noreferrer">https://www.innovation-osaka.jp/ja/library/library-6087/</a> &nbsp; ■The New Yorker （米国トップ プリントメディア） <a href="https://www.newyorker.com/magazine/2019/10/14/can-smart-wood-help-you-log-off" target="_blank" rel="noopener noreferrer">https://www.newyorker.com/magazine/2019/10/14/can-smart-wood-help-you-log-off</a> &nbsp; ■BBC&nbsp; <a href="https://www.bbc.com/news/av/technology-46790365" target="_blank" rel="noopener noreferrer">https://www.bbc.com/news/av/technology-46790365</a> &nbsp; ■The Verge <a href="https://www.theverge.com/2019/1/6/18171454/mui-iot-block-of-wood-kickstarter-indiegogo-indemand-ces-2019-smart-home" target="_blank" rel="noopener noreferrer">https://www.theverge.com/2019/1/6/18171454/mui-iot-block-of-wood-kickstarter-indiegogo-indemand-ces-2019-smart-home</a> &nbsp; ■フィガロ（Figaro） <a href="https://plus.lefigaro.fr/tag/mui" target="_blank" rel="noopener noreferrer">https://plus.lefigaro.fr/tag/mui</a> &nbsp; ■Cnet <a href="https://www.cnet.com/home/smart-home/mui-wood-display-built-to-calm-not-distract/" target="_blank" rel="noopener noreferrer">https://www.cnet.com/home/smart-home/mui-wood-display-built-to-calm-not-distract/</a> ■Cnet Japan <a href="https://japan.cnet.com/article/35127371/" target="_blank" rel="noopener noreferrer">https://japan.cnet.com/article/35127371/</a> &nbsp; ■engadget <a href="https://www.engadget.com/2019-01-06-mui-wooden-smart-display.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAKADB-lo8-4Y97t1_FA-xzIN88prYV0tybCnJsnAXcQPuFiQBjE3yVPRp81iN5ehqwpEW4q3LAQNbFlAKvhdHRpqZH54250YQcrH5m4v2UgOx3vBZyfP-cmrSgGHiJJWLFduwynH8ohJu7wYgc6rOB_2Slm4-a6E-dkV10bA2cd7">記事URL</a> &nbsp; &nbsp;<h3 id="he44d808d32">プロジェクト</h3>2021年） ■「百貨店に余白を」- サードプレイス by mui Lab @アートフェア「ART@DAIMARU」にて techable.jp <a href="https://techable.jp/archives/155017" target="_blank" rel="noopener noreferrer">https://techable.jp/archives/155017</a>（newspicks経由） Crea <a href="https://crea.bunshun.jp/ud/pressrelease/60a385f17765619dcd010000" target="_blank" rel="noopener noreferrer">https://crea.bunshun.jp/ud/pressrelease/60a385f17765619dcd010000</a> 2020年） ■谷川俊太郎の詩を演出するmuiボード出展@芸術祭「MIND TRAIL 奥大和 心のなかの美術館」 tecture <a href="https://mag.tecture.jp/event/20201021-15968/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/event/20201021-15968/</a> ■ 移動可能なワークスペース「POTAL」に by jibun house&nbsp; tecture <a href="https://mag.tecture.jp/product/20210523-28931/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/product/20210523-28931/</a> ■ 谷川俊太郎の詩を演出するmuiボード出展 @KYOTO STEAM 2020　国際アートコンペティション スタートアップ展 tecture <a href="https://mag.tecture.jp/product/20201106-17171/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/product/20201106-17171/</a> ■ 夷川サローネ – サードプレイス by mui Lab <a href="https://www.kyoto-chishin.com/kyotocolumn/cat501/79305.html" target="_blank" rel="noopener noreferrer">https://www.kyoto-chishin.com/kyotocolumn/cat501/79305.html</a> &nbsp; <h3 id="h76e2e5697c">ゲスト登壇</h3> 2021年） ■ Wiredウェビナー「「余白」と「佇まい」をもつテクノロジーへ：時間・感覚・創造性の伝承から考える「フードイノヴェイションの未来像」 <a href="https://wired.jp/membership/2021/05/15/food-innovation-report6/?cp=author" target="_blank" rel="noopener noreferrer">wired.jp</a> ■中川木工芸トークセッション <a href="https://www.facebook.com/shuji0000/videos/3831513130258072/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/shuji0000/videos/3831513130258072/</a>

#Amber Case