Index:<h3 id="h2660cdb6f6">👉 What have we showcased? 👉 How did the global media talk about us? 👉 mui Lab to launch its mui Board 2nd gen. and crowdfund in 2023</h3>

mui Lab exhibited at CES 2023 in Las Vegas from January 3 to 8. We got interviews from the coveted media outlets like "The Verge" and “BBC" at the Unveiled on Jan. 3. Also, we had great opportunities to discuss with many global corporates for possible collaborations and lisencing. <h3 id="hdfd824fd8a">👉 What have we showcased？</h3>Having the Matter compliant mui Board 2nd gen. which will be interconnected with smart home devices as a core controller hub, we presented a smart yet peaceful and serene living experience where the technology responds in a way that blends with people's habitual behavior, and so that the desired state and environment are set up without stealing user's attention. ・Please find the onsite demo <a href="https://www.instagram.com/p/CnTxFCChAPc/" target="_blank" rel="noopener noreferrer">here</a> ・Project details: <a href="https://muilab.com/en/journal/ces2023/" target="_blank" rel="noopener noreferrer">here</a><h3 id="hfdcd29c5b3"> 👉 How have we got covered on the media? </h3><h5 id="heb7791a2c0"> ◆ The Verge ◆ Dezeen ◆ Wired ◆ Design Milk ◆ Consumer Report ◆ Ars Technica ◆ Apple Insider ◆ The author of Calm Technology book, Amber Case's Medium </h5> <h3 style="text-align:justify" id="h0af28e6b11">◆&nbsp;Top page of The Verge </h3>URL:&nbsp;<a href="https://www.theverge.com/2023/1/2/23533816/mui-board-second-gen-smatter-smart-home-control-interface" target="_blank" rel="noopener noreferrer">here</a>

Quotes from the article:<blockquote>This is a step toward the ambient smart home&nbsp;<a style="color:#0563c1;background-color:#ffffff" href="https://www.theverge.com/22696187/amazon-alexa-ambient-disappearing-computer-limp-interview" target="_blank" rel="noopener noreferrer">big tech companies have been touting</a>&nbsp;for a while now (without having delivered on it).&nbsp;To move beyond the audience of early adopters — for whom the smart home is&nbsp;really more&nbsp;an extension of their love for&nbsp;programming, tinkering, and troubleshooting tech — and gain mass appeal, the smart home needs these more ambient experiences.​ Ultimately, the ambient smart home will be one that correctly anticipates when to turn the lights on, so you&nbsp;don’t&nbsp;have to lift a finger.&nbsp;But ambient interfaces will be key, too.&nbsp;We will&nbsp;always want control. Touching a wooden panel to turn your lights down, close your&nbsp;curtains, and start your sleep sounds playing is much less intrusive than issuing a voice command or pulling out your phone and&nbsp;opening an app or putting bright touchscreens in every room.​</blockquote>

<h3 id="h0f9b614078"> ◆ Dezeen</h3>URL: <a href="https://www.dezeen.com/2023/01/16/mui-board-lab-smart-home-control-ces/" target="_blank" rel="noopener noreferrer">here</a> Quotes from the article:<blockquote><a href="https://muilab.com/en/" target="_blank" rel="noopener noreferrer">Mui Lab</a>'s aim with the design is to prevent distraction and information overload by reducing the presence of screens and providing a more discreet way to interface with the Internet of Things. "Mui Lab's unchanging focus is on the permanent value of family connection," the company's CEO Kaz Oki told Dezeen. "To this end, we have been developing 'calm technology' to enable people to focus on their important time without losing their attention at home."</blockquote>

<h3 style="text-align:justify" id="hec51b78a2f"> ◆&nbsp;WIRED.com “The 9 Neatest Things We’ve Seen So Far at CES 2023"</h3>URL:&nbsp;<a href="https://www.wired.com/gallery/ces-2023-photo-gallery-day-1/" target="_blank" rel="noopener noreferrer">here</a>

Quotes from the article: <blockquote>Of the Matter-ready gadgets we've seen at this year's show, Mui Labs' second-generation Mui Board is the most serene: a wood-covered, touch-sensitive display that hangs on your wall, broadcasting weather, clocks and alarms, audio controls, or whatever data streams you desire. It can be controlled from any device, voice assistant, or connected gadget.</blockquote>

<h3 id="ha893ceb900">◆ Design Milk </h3>URL：<a style="color:#333333" href="https://design-milk.com/mui-board-2nd-gen-takes-matter-into-the-users-hands/" target="_blank" rel="noopener noreferrer">here</a>

Quotes from the article:<blockquote>mui Board is that one could imagine it as an elongated wall-mountable tactile remote control for all things connected home, presenting itself as more of a gentle touch of technology rather than an ever-glowing intrusive gadget. As noted, it’s better to show than describe. </blockquote>

<h3 id="hda93783627">◆&nbsp; Consumer Reports - “Brands big and small are bringing incremental, yet meaningful, improvements to the many appliances and devices that make up the modern home"</h3>URL：<a style="color:#333333" href="https://www.consumerreports.org/electronics/emerging-technology/new-appliances-smart-home-devices-energy-saving-products-ces-a1680409740/" target="_blank" rel="noopener noreferrer">here</a>

<h3 id="hd5ab3633dc">◆ Ars Technica</h3>URL：<a style="color:#333333" href="https://arstechnica.com/gadgets/2023/01/the-state-of-matter-smart-home-gear-post-ces-2023/" target="_blank" rel="noopener noreferrer">here</a> Quotes from the article:<blockquote>First came the specification, then the release, and then CES 2023—it has been a busy few months for Matter, the smart home connectivity standard. You can't quite fill your home just yet with Matter-ready devices, but there are some intriguing options in development. Here's a look at some of the most practical, quirky, and viable gear coming soon (or soon-ish).</blockquote>

<h3 id="hb38dea9d74">◆&nbsp;Apple Insider </h3>Article：<a style="color:#333333" href="https://appleinsider.com/articles/23/01/09/live-from-las-vegas-all-the-new-smart-home-news-from-ces-2023" target="_blank" rel="noopener noreferrer">here</a> YouTube: <a href="https://youtu.be/vfBVmT5qfR4" target="_blank" rel="noopener noreferrer">here</a>

<h3 id="h71eb83ba0e">◆&nbsp;Author of the "<a href="https://calmtech.com/book.html" target="_blank" rel="noopener noreferrer">Calm Technology" book</a>: Amber Case's blog on Medium</h3>URL: <a href="https://caseorganic.medium.com/calm-tech-products-featured-across-ces-2023-including-mui-labs-calm-sleeping-space-b59246870a2c" target="_blank" rel="noopener noreferrer">here</a>

<h3 id="h9ab9ac375b">👉 mui Lab will launch its mui Board 2nd gen. in 2023</h3>mui Lab plans to launch the mui Board 2nd gen. in November 2023. We will start crowdfunding on Kickstarter this spring. Please register the pre-order form, so that you will be the first one to be notified about the latest news.Pre-order form: <a href="https://muiboard2nd.muilab.com/" target="_blank" rel="noopener noreferrer">https://muiboard2nd.muilab.com/</a>

本記事内のインデックス：<h3 id="h4c668388a9">▶︎ CES2023のデモ内容 ▶︎メディア掲載記事紹介とその論調 ▶︎muiボード第2世代の販売とクラウドファンディングの予定について</h3> --- mui Labは、1月3日〜8日までラスベガスで開催されたCES2023に<a href="https://muilab.com/ja/journal/ces2023/" target="_blank" rel="noopener noreferrer">出展</a>しました。 <h3 id="h6de32f3ec4">▶︎mui LabはCES2023にて何をデモしたのか？</h3>あらゆるスマートホーム機器間を繋げる世界標準規格のMatterに対応したmuiボード第2世代を活用し、人の習慣的な動作や環境に馴染む形でテクノロジー側が反応し、テクノロジーを意識することなく、生活者が望む状態や環境が整うような、スマートでありながらも安らぎのある穏やかな暮らしの体験を発表しました。 デモの様子は<a href="https://www.instagram.com/p/CnTxFCChAPc/" target="_blank" rel="noopener noreferrer">こちら</a> プロジェクト詳細は<a href="https://muilab.com/ja/journal/ces2023/" target="_blank" rel="noopener noreferrer">こちら</a> <h3 id="h9bcf233bf0"> ▶︎世界のメディア掲載と論調について</h3><ul><li>The Verge</li><li>Dezeen</li><li>Wired</li><li>Design Milk</li><li>Consumer Report</li><li>Ars Technica</li><li>Apple Insider</li><li>日経クロステック</li><li>ビジネスインサイダー</li><li>「Calm Technology」著者のAmber Caseのブログ</li></ul>

<h3 id="heb7b04a249">--- ◆ 1月2日、The Vergeのトップページにmuiボード第2世代が特集されました！</h3>記事URL: <a style="background-color:#ffffff" href="https://www.theverge.com/2023/1/2/23533816/mui-board-second-gen-smatter-smart-home-control-interface" target="_blank" rel="noopener noreferrer">こちら</a><blockquote>“スマートホームをコントロールする一片の木 - muiボードは、Matterが可能にするスマートホームのアンビエント化を象徴するプロダクト"</blockquote>

本文一部引用：<blockquote>これは、大手ハイテク企業がこれまで謳ってきつつも実現できていないアンビエント・スマートホームに向けた一歩と言えます。アーリーアダプター（スマートホームは、プログラミング、改造、トラブルシューティングが好きな人の延長線上にあります）を超えて、大衆にアピールするには、スマートホームはよりアンビエントな体験を必要とします。​ 最終的に、アンビエントなスマートホームとは、電気をつけるタイミングを正確に予測し、指一本触れずに済むような家となるでしょう。そんな中、アンビエントインターフェイスの存在も欠かせません。私たちは、常にコントロールを求めています。音声コマンドや携帯電話のアプリ、明るいタッチスクリーンを各部屋で操作する煩わしい体験に比べて、muiボードの木に触れて照明を下げたり、カーテンを閉めたり、眠りにつくための音楽を流したりすることは喜びや安らぎをもたらすでしょう。</blockquote>

<h3 id="h4c1657a7e9"> ◆ 1月16日、Dezeenに特集いただきました！</h3>記事URL: <a style="background-color:#ffffff" href="https://www.dezeen.com/2023/01/16/mui-board-lab-smart-home-control-ces/" target="_blank" rel="noopener noreferrer">こちら</a> 本文一部引用：<blockquote>mui Labは、スクリーンのない控えめなインターフェースを提供することで、人の注意を阻害せず、情報過多を避けるデザインを行っています。CEOの大木カズは、こう話します。「mui Labのデザインは、IoTのインターフェースをより控えめにすることで、スクリーンの存在をなくし、注意散漫や情報過多を防ぐことを目指しています。mui Labは、一貫して"家族のつながり"という恒久的な価値に焦点を置いています。家ナカにおいて、注意を奪われることなく大切な時間に集中できる"カーム・テクノロジー”をコアアセットして開発をしてきました。」</blockquote>

<h3 id="h899e5f10c7"> ◆ 1月4日、米国WIRED.com：CES2023で見たクールなプロダクト9つのうちの一つとしてご紹介いただきました！</h3>記事URL: <a href="https://www.wired.com/gallery/ces-2023-photo-gallery-day-1/" target="_blank" rel="noopener noreferrer">こちら</a>

本文一部引用：<blockquote>CES2023で見た、Matter対応のガジェットの中で一番穏やかなのが、muiボード第2世代だ。木製でタッチセンサー式のディスプレイで壁がけ型。天気や時計、アラーム、音楽など望むストリーミングができる。Matterによって、どのようなデバイスとも繋がり、ボイスアシスタントからも制御可能となる。</blockquote>

<h3 id="ha168d0933f">◆ 1月3日、世界のデザイン系メディア「Design Milk」にて特集いただきました！</h3>記事URL：<a href="https://design-milk.com/mui-board-2nd-gen-takes-matter-into-the-users-hands/" target="_blank" rel="noopener noreferrer">こちら</a>

本文一部引用<blockquote>家の中で繋がっているデバイスをコントロールすることのできるエレガントな壁がけ式、触れることのできるリモコンです。光り輝く煩わしいガジェットというよりも、テクノロジーの優しく触れるような存在と言えるかもしれません。</blockquote>

<h3 id="hcc2b6cd3ae">◆ 1月6日、米国「Consumer Reports」にお墨付きをいただきました！</h3>記事URL：<a style="background-color:#ffffff" href="https://www.consumerreports.org/electronics/emerging-technology/new-appliances-smart-home-devices-energy-saving-products-ces-a1680409740/" target="_blank" rel="noopener noreferrer">こちら</a>

<blockquote>“現代の家づくりにおいて、家庭用デバイスに漸進的に価値のある改良を加えている大小のブランド！"</blockquote>

<h3 id="hcd8dbc2ca2">◆ 1月17日、Ars Technicaにてご紹介いただきました！</h3>記事URL：<a style="background-color:#ffffff" href="https://arstechnica.com/gadgets/2023/01/the-state-of-matter-smart-home-gear-post-ces-2023/" target="_blank" rel="noopener noreferrer">こちら</a> 本文一部引用：<blockquote>仕様、発表、そしてCES2023と、（スマートホームの接続規格である）「Matter」は確実に歩みを進めている。自宅をMatter対応デバイスで埋め尽くすことはまだ時期尚早だが、いくつかの魅力的なオプションが開発されている。ここでは、近々登場する、最も実用的で、風変わりで、現実的な機器をいくつか紹介する。</blockquote>

<h3 id="hf2388e7849">◆ 1月9日、世界の伝統テックメディアのApple Insiderにて紹介いただきました！</h3>記事URL：<a href="https://appleinsider.com/articles/23/01/09/live-from-las-vegas-all-the-new-smart-home-news-from-ces-2023" target="_blank" rel="noopener noreferrer">こちら</a> YouTube: <a href="https://youtu.be/vfBVmT5qfR4" target="_blank" rel="noopener noreferrer">こちら</a>

<h3 id="h3ed97c7b3d">◆ 「Calm Technology」著者アンバー・ケースのブログ: Medium</h3>記事URL：<a href="https://caseorganic.medium.com/calm-tech-products-featured-across-ces-2023-including-mui-labs-calm-sleeping-space-b59246870a2c" target="_blank" rel="noopener noreferrer">こちら</a>

<h3 id="h9b70c0bca5">◆ 1月4日、日経XTECHにてMatterにいち早く対応した国内企業として紹介いただきました！</h3>記事URL：<a href="https://xtech.nikkei.com/atcl/nxt/column/18/02316/010400003/" target="_blank" rel="noopener noreferrer">こちら</a>

<h3 id="hf097bec97b">◆ 1月4日のBusiness Insiderにてご紹介いただきました！</h3>記事URL：<a href="https://www.businessinsider.jp/post-263988" target="_blank" rel="noopener noreferrer">こちら</a>

<h3 id="hc2570ae3bd">▶︎ muiボード第2世代の販売予定について</h3>mui Labは、2023年11月にMatter対応版muiボード第2世代を販売スタートする予定です。 それに向け、今春に<a href="https://www.kickstarter.com/?lang=ja" target="_blank" rel="noopener noreferrer">Kickstarter</a>にてクラウドファンディングする運びで進めております。 <a href="https://muiboard2nd.muilab.com/" target="_blank" rel="noopener noreferrer">先行予約フォーム</a>にご登録いただいた皆さまには、クラウドファンディングや販売に関するニュースを先行してご案内いたします。 先行予約フォーム：<a href="https://muiboard2nd.muilab.com/" target="_blank" rel="noopener noreferrer">https://muiboard2nd.muilab.com/</a>

CES2023にて、mui Labは世界で大きく再認識されました。その報道内容を簡単にご紹介いたします。

mui’s Matter-ready interface seamlessly connects devices to turn the bedroom into a family oasis.

CES 2023のテーマ「ヒューマンセキュリティ」に、 mui Labのカームテクノロジーが寄与する暮らしを提示

mui Lab to Present ‘Calm Bedroom’ That Can Foster Family Bonds and Emotional Security @CES Unveiled & CES 2023

CES2023出展：mui Lab、全てがつながるスマートな時代にこそ欠かせない安らぎの寝室体験を発表

mui Lab has showcased a Smart-yet-Calm home living at CES2023 and how was it communicated on the global media? 

mui LabがCES2023で見せた未来の穏やかなスマートホーム体験を、世界のメディアでどのように伝えられたのか？

mui Lab has on-aired the talk session with Amber Case who is an internationally recognized design advocate and speaker, and the author of four books, including “Calm Technology” and “A Kids Book About Technology” (<a style="background-color:#f9f9f9" href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVBOb3FZRGJzUno4dkpvcjhNdjA1Mm5hb1BRQXxBQ3Jtc0tsMGRaQW9aTmN0VDBhb3pJZ180aWxsOFBjdzRpNWthaEJxMWIyeEVHV21OcGZHN2FVYmlKMWxrVnN2eFRFUVBSVmQ0cXlIU2xsT1doWWxwY0ZmNmc2U0I2eF9HenJTbURIRHBQNHJja0FQdlE2Ul9TRQ&amp;q=https%3A%2F%2Fcalmtech.com%2F&amp;v=-sFnDqmgR48" target="_blank" rel="noopener noreferrer">https://calmtech.com/</a>) through our partner, House of Beautiful Business who is a global community to make business more beautiful (<a style="background-color:#f9f9f9" href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDB0V3pYWHlYaXVjNWR0cmZiX1R6SzVsaVdrQXxBQ3Jtc0tsNjdaWnA4TGVUWVRoSHhMOXplSjltLWhRVlkwVjdFbWFSMExDWlFLX3lCZV9nUkNCTmx4N0hfSmZHWXFPUUdadHBUazR6ODJhNk02SkdDa3VNUWRFU3k1M0UyOUxyblJDMHNNYU5LZXFzVDQtODNZMA&amp;q=https%3A%2F%2Fhouseofbeautifulbusiness.com%2F&amp;v=-sFnDqmgR48" target="_blank" rel="noopener noreferrer">https://houseofbeautifulbusiness.com/</a>) on May 13th, 2022, in a theme of "Infusing Japanese aesthetics —inspired by “mui shizen”— into Calm Technology". The dialogue on the below topics turned out very inspiring. <ul><li>The concept of Calm Technology and important points when applying the Calm Technology into designing technology </li><li>Japanese aesthetics from Amber's perspective which was acquired from her stay in Kyoto as well as the concept of "mui-shizen" which is a back born of mui Lab's brand philosophy</li><li>Blending of Japanese aesthetics and mui-shizen concept into Calm Technology </li><li>A theme of <a href="https://muilab.com/en/journal/milansalone2022/" target="_blank" rel="noopener noreferrer">mui Lab's exhibit at Milan Design Week 2022</a> and its value proposed to the world </li></ul>

A Talk Session between mui Lab x Amber Case "Infusing Japanese aesthetics —inspired by “mui shizen”— into Calm Technology"

2022年5月13日、米国からmui Labを訪問していたカーム・テクノロジーの提唱者であるアンバー・ケースとの対話セッションを、「無為自然に啓発され、日本の美意識をカーム・テクノロジーに融合」をテーマに配信しました。配信は、世界のビジネスを美しくするコミュニティを運営しているシンクタンク、<a style="background-color:#ffffff" href="https://houseofbeautifulbusiness.com/" target="_blank" rel="noopener noreferrer">House of Beautiful Business</a>より行いました。 トーク内容： ・アンバーが提唱する「カーム・テクノロジー」の概念や、テクノロジーへ適応する際の考え方や重要なポイント ・アンバーの京都滞在を通じて見えてきた日本の美的感覚や、mui Labのブランドコンセプトの元となっている「無為自然」の哲学を織り込んだ、カーム・テクノロジーへの応用的視点からの考察 ・mui Labの<a href="https://muilab.com/ja/journal/milansalone2022/" target="_blank" rel="noopener noreferrer">ミラノサローネ2022での出展</a>において体現される価値について 大変有意義な対話となりました。ぜひご覧ください。

Amber Case

デザインアドボケイト、講演者として国際的に知られ、「Calm Technology」「A Kids Book About Technology」など4冊の著書を持つ。MITのCivic Media CenterとハーバードのBerkman Klein Center for Internet & Societyで2年間フェローとして在籍。Esriが買収した位置情報ソフトウェア企業Geoloqiの共同設立者兼CEOでもある。
https://calmtech.com/

mui Lab x Amber Caseトークセッション 「無為自然に啓発され、日本の美意識をカーム・テクノロジーに融合」

Connected system incorporating both furniture and human action  as necessary elements of human-digital interaction

Interview with Amber Case

Mui Lab’s Exhibits at Milan Design Week 2022

インターフェース領域を空間へ広げ、身体性を組み込んだIoTの手触りを提案

展示詳細

mui Labアドバイザーのアンバー・ケース氏より

出展概要

Super Design Show 協力会社について

Mui Lab’s Milan Design Week Exhibit to Showcase Beautiful Blending of IoT into Daily Life with Calm Technology

mui Lab、第60回ミラノサローネにて展示　− カーム・テクノロジーによる暮らしとIoTの美しい調和 −

トークセッション配信動画

トークセッション・参加メンバー

トークセッション・サマリー

後記

トークセッション視聴者からのコメント 

 House of Beautiful Businessレジデント登録

対話 – Wired 日本版編集長 松島倫明 x mui Lab「鴨川をヒントにデジタルテクノロジーと人間の関係性を考える」

<h3 id="hd741785d33">publication</h3>「<a href="https://calmtech.com/book.html" target="_blank" rel="noopener noreferrer">Calm Technology</a>」Japanese version, supervised and contributed a chapter for Japanese edition by mui Lab <a href="http://www.bnn.co.jp/books/10529/" target="_blank" rel="noopener noreferrer">http://www.bnn.co.jp/books/10529/</a> &nbsp; &nbsp;<h3 id="hba9b948f21">product and company</h3>year of 2022)&nbsp; ■The Verge ALL THE SMART HOME GADGETS WORTH KNOWING ABOUT FROM CES 2022 <a href="https://www.theverge.com/22870187/smart-home-gadget-ces-2022-roundup-samsung-wemo-eve" target="_blank" rel="noopener noreferrer">https://www.theverge.com/22870187/smart-home-gadget-ces-2022-roundup-samsung-wemo-eve</a> ■YANKO DESIGN THIS MINIMALIST WOODEN BOARD OFFERS A INTERIOR-FRIENDLY WAY TO CONTROL YOUR HOME WITH ALEXA <a href="https://www.yankodesign.com/2022/01/07/this-minimalist-wooden-board-offers-a-interior-friendly-way-to-control-your-home-with-alexa/" target="_blank" rel="noopener noreferrer">https://www.yankodesign.com/2022/01/07/this-minimalist-wooden-board-offers-a-interior-friendly-way-to-control-your-home-with-alexa/</a> ■TECHTiMES CES 2022: Meet Mui, a Smart Home Device Built on Smart Design Philosophy and Seamless Interconnectivity <a href="https://www.techtimes.com/articles/270438/20220112/ces-2022-meet-mui-smart-home-device-built-design-philosophy.htm" target="_blank" rel="noopener noreferrer">https://www.techtimes.com/articles/270438/20220112/ces-2022-meet-mui-smart-home-device-built-design-philosophy.htm</a> ■TechCrunch The biggest news from CES 2022 <a href="https://techcrunch.com/2022/01/10/the-biggest-news-from-ces-2022/" target="_blank" rel="noopener noreferrer">https://techcrunch.com/2022/01/10/the-biggest-news-from-ces-2022/</a> ■AXIS 4月号 空間と時を超えるスマートワークプレイスーワコム×mui Lab <a href="https://twitter.com/mui_labo/status/1498897571569303553" target="_blank" rel="noopener noreferrer">https://twitter.com/mui_labo/status/1498897571569303553</a> ■Dwell Our Favorite Forward-Looking Designs From Salone del Mobile 2022 <a href="https://www.dwell.com/amp/article/salone-del-mobile-milan-furniture-fair-2022-f00ae2f3" target="_blank" rel="noopener noreferrer">https://www.dwell.com/amp/article/salone-del-mobile-milan-furniture-fair-2022-f00ae2f3</a> ■ELLE DECOR FUORISALONE 2022: LA PAROLA SOSTENIBILITÀ AL SUPERSTUDIO PIÙ <a href="https://www.elledecor.com/it/design/a40210811/fuorisalone-2022-superstudio-superdesign-show/" target="_blank" rel="noopener noreferrer">https://www.elledecor.com/it/design/a40210811/fuorisalone-2022-superstudio-superdesign-show/</a> year of 2021)&nbsp; ■ Ignite Smart House x. traditional house&nbsp; <a href="https://ignite.jp/2021/09/299390/" target="_blank" rel="noopener noreferrer">https://ignite.jp/2021/09/299390/</a> &nbsp; ■ WEDGE Infinity <a href="https://wedge.ismedia.jp/articles/-/23645" target="_blank" rel="noopener noreferrer">https://wedge.ismedia.jp/articles/-/23645</a> ■ wired.jp <a href="https://wired.jp/2021/01/21/calm-technology-mui-lab/" target="_blank" rel="noopener noreferrer">https://wired.jp/2021/01/21/calm-technology-mui-lab/</a> &nbsp; ■ADF magazine <a href="https://www.adfwebmagazine.jp/…/what-is-muilabs-design…/" target="_blank" rel="noopener noreferrer">https://www.adfwebmagazine.jp/…/what-is-muilabs-design…/</a> &nbsp; ■ Lifegate.it&nbsp;(Italian)&nbsp; <a href="https://www.lifegate.it/legno-architettura-design-futuro" target="_blank" rel="noopener noreferrer">https://www.lifegate.it/legno-architettura-design-futuro</a> &nbsp; year of 2020)&nbsp; ■ techcrunch <a href="https://twitter.com/TechCrunch/status/1214787566878314497" target="_blank" rel="noopener noreferrer">https://twitter.com/TechCrunch/status/1214787566878314497</a> &nbsp; ■ Kansai starup news <a href="https://kansai.startupnews.jp/post/muilab/" target="_blank" rel="noopener noreferrer">https://kansai.startupnews.jp/post/muilab/</a> &nbsp; ■ JMA <a href="https://www.jma2-jp.org/article/jma/k2/categories/657-mh200304" target="_blank" rel="noopener noreferrer">https://www.jma2-jp.org/article/jma/k2/categories/657-mh200304</a> &nbsp; ■fabcross <a href="https://fabcross.jp/interview/20201119_muilab.html" target="_blank" rel="noopener noreferrer">https://fabcross.jp/interview/20201119_muilab.html</a> &nbsp; ■monoist <a href="https://monoist.atmarkit.co.jp/mn/articles/2010/27/news004.html" target="_blank" rel="noopener noreferrer">https://monoist.atmarkit.co.jp/mn/articles/2010/27/news004.html</a> &nbsp; ■hiptokyo <a href="https://hiptokyo.jp/hiptalk/mui_lab/" target="_blank" rel="noopener noreferrer">https://hiptokyo.jp/hiptalk/mui_lab/</a> &nbsp; &nbsp; year of 2019)&nbsp; ■The New Yorker&nbsp; <a href="https://www.newyorker.com/magazine/2019/10/14/can-smart-wood-help-you-log-off" target="_blank" rel="noopener noreferrer">https://www.newyorker.com/magazine/2019/10/14/can-smart-wood-help-you-log-off</a> &nbsp; ■BBC&nbsp; <a href="https://www.bbc.com/news/av/technology-46790365" target="_blank" rel="noopener noreferrer">https://www.bbc.com/news/av/technology-46790365</a> &nbsp; ■The Verge <a href="https://www.theverge.com/2019/1/6/18171454/mui-iot-block-of-wood-kickstarter-indiegogo-indemand-ces-2019-smart-home" target="_blank" rel="noopener noreferrer">https://www.theverge.com/2019/1/6/18171454/mui-iot-block-of-wood-kickstarter-indiegogo-indemand-ces-2019-smart-home</a> &nbsp; ■AXIS（covered on the print media for 6 pages)&nbsp; <a href="https://www.axismag.jp/posts/2019/03/120308.html" target="_blank" rel="noopener noreferrer">https://www.axismag.jp/posts/2019/03/120308.html</a> &nbsp; ■ Figaro <a href="https://plus.lefigaro.fr/tag/mui" target="_blank" rel="noopener noreferrer">https://plus.lefigaro.fr/tag/mui</a> &nbsp; ■Cnet <a href="https://www.cnet.com/home/smart-home/mui-wood-display-built-to-calm-not-distract/" target="_blank" rel="noopener noreferrer">https://www.cnet.com/home/smart-home/mui-wood-display-built-to-calm-not-distract/</a> ■Cnet Japan <a href="https://japan.cnet.com/article/35127371/" target="_blank" rel="noopener noreferrer">https://japan.cnet.com/article/35127371/</a> &nbsp; ■engadget <a href="https://ignite.jp/2021/09/299390/" target="_blank" rel="noopener noreferrer">article URL</a> &nbsp; ■The Bridge&nbsp; <a href="https://thebridge.jp/2019/11/mui-lab-jpy200m-funding" target="_blank" rel="noopener noreferrer">https://thebridge.jp/2019/11/mui-lab-jpy200m-funding</a> ■Techable&nbsp; <a href="https://techable.jp/archives/111326" target="_blank" rel="noopener noreferrer">https://techable.jp/archives/111326</a> &nbsp; ■Sankei Biz <a href="https://www.sankeibiz.jp/business/news/190502/bsc1905020500001-n1.htm" target="_blank" rel="noopener noreferrer">https://www.sankeibiz.jp/business/news/190502/bsc1905020500001-n1.htm</a> &nbsp; ■Osaka Innovation hub&nbsp; <a href="https://www.innovation-osaka.jp/ja/library/library-6087/" target="_blank" rel="noopener noreferrer">https://www.innovation-osaka.jp/ja/library/library-6087/</a> &nbsp; &nbsp;<h3 id="h03e9953e9a">Project</h3>year of 2021)&nbsp; ■ Third place by mui Lab at「ART@DAIMARU」 –&nbsp;Bringing white spaces into the department store&nbsp; techable&nbsp; <a href="https://techable.jp/archives/155017" target="_blank" rel="noopener noreferrer">https://techable.jp/archives/155017</a> Crea <a href="https://crea.bunshun.jp/ud/pressrelease/60a385f17765619dcd010000" target="_blank" rel="noopener noreferrer">https://crea.bunshun.jp/ud/pressrelease/60a385f17765619dcd010000</a> year of 2020)&nbsp; ■ display of the poetry of Shuntaro Tanigawa @ nature museum “MIND TRAIL” <a href="https://mag.tecture.jp/event/20201021-15968/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/event/20201021-15968/</a> ■移動可能なワークスペース「POTAL」に by jibun house&nbsp; <a href="https://mag.tecture.jp/product/20210523-28931/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/product/20210523-28931/</a> ■display of the poetry of Shuntaro Tanigawa @KYOTO STEAM 2020 <a href="https://mag.tecture.jp/product/20201106-17171/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/product/20201106-17171/</a> &nbsp;<h3 id="he66e6234b1">talk session</h3>year of 2021） ■ webinar by Wired – future vision of food innovation&nbsp; <a href="https://wired.jp/membership/2021/05/15/food-innovation-report6/" target="_blank" rel="noopener noreferrer">https://wired.jp/membership/2021/05/15/food-innovation-report6/</a> ■talk session with Nakagawa wood carpentry&nbsp; <a href="https://www.facebook.com/shuji0000/videos/3831513130258072/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/shuji0000/videos/3831513130258072/</a> and more…&nbsp;

<h3 id="hec90c06fc1">出版物</h3>「カーム・テクノロジー（生活に溶け込む情報技術のデザイン）」- サイボーグ人類学者、アンバー・ケース著書「<a href="https://calmtech.com/book.html" target="_blank" rel="noopener noreferrer">Calm Technology</a>」の翻訳版の監修・寄稿 <a href="http://www.bnn.co.jp/books/10529/" target="_blank" rel="noopener noreferrer">http://www.bnn.co.jp/books/10529/</a> &nbsp;<h3 id="h77bf7cc3c6">製品 (muiボード) / 企業（mui Lab）について</h3>2022年） ■日経新聞ウェブ版　+&nbsp;日経産業新聞紙面掲載 節電ポイント付きシステム　ムイラボ、新電力向け <a href="https://www.nikkei.com/prime/gx/article/DGXZQOUC138OJ0T10C22A9000000" target="_blank" rel="noopener noreferrer">https://www.nikkei.com/prime/gx/article/DGXZQOUC138OJ0T10C22A9000000</a> ■日本経済新聞 Amazon、ロボ巧者への道　テックと人の関係「解」探れ <a href="https://www.nikkei.com/article/DGXZQOCD304JT0Q2A830C2000000/" target="_blank" rel="noopener noreferrer">https://www.nikkei.com/article/DGXZQOCD304JT0Q2A830C2000000/</a> ■Amazon aws スタートアップ blog Amazon Alexa との連携により、人々の暮らしと調和するデバイスを実現。mui Lab 社の AWS 活用事例 <a href="https://aws.amazon.com/jp/blogs/startup/muilab_2022casestudy/" target="_blank" rel="noopener noreferrer">https://aws.amazon.com/jp/blogs/startup/muilab_2022casestudy/</a> ■The Verge ALL THE SMART HOME GADGETS WORTH KNOWING ABOUT FROM CES 2022 <a href="https://www.theverge.com/22870187/smart-home-gadget-ces-2022-roundup-samsung-wemo-eve" target="_blank" rel="noopener noreferrer">https://www.theverge.com/22870187/smart-home-gadget-ces-2022-roundup-samsung-wemo-eve</a> ■YANKO DESIGN THIS MINIMALIST WOODEN BOARD OFFERS A INTERIOR-FRIENDLY WAY TO CONTROL YOUR HOME WITH ALEXA <a href="https://www.yankodesign.com/2022/01/07/this-minimalist-wooden-board-offers-a-interior-friendly-way-to-control-your-home-with-alexa/" target="_blank" rel="noopener noreferrer">https://www.yankodesign.com/2022/01/07/this-minimalist-wooden-board-offers-a-interior-friendly-way-to-control-your-home-with-alexa/</a> ■TECHTiMES CES 2022: Meet Mui, a Smart Home Device Built on Smart Design Philosophy and Seamless Interconnectivity <a href="https://www.techtimes.com/articles/270438/20220112/ces-2022-meet-mui-smart-home-device-built-design-philosophy.htm" target="_blank" rel="noopener noreferrer">https://www.techtimes.com/articles/270438/20220112/ces-2022-meet-mui-smart-home-device-built-design-philosophy.htm</a> ■TechCrunch The biggest news from CES 2022 <a href="https://techcrunch.com/2022/01/10/the-biggest-news-from-ces-2022/" target="_blank" rel="noopener noreferrer">https://techcrunch.com/2022/01/10/the-biggest-news-from-ces-2022/</a> ■AXIS 4月号 空間と時を超えるスマートワークプレイスーワコム×mui Lab <a href="https://twitter.com/mui_labo/status/1498897571569303553" target="_blank" rel="noopener noreferrer">https://twitter.com/mui_labo/status/1498897571569303553</a> ■Dwell Our Favorite Forward-Looking Designs From Salone del Mobile 2022 <a href="https://www.dwell.com/amp/article/salone-del-mobile-milan-furniture-fair-2022-f00ae2f3" target="_blank" rel="noopener noreferrer">https://www.dwell.com/amp/article/salone-del-mobile-milan-furniture-fair-2022-f00ae2f3</a> ■ELLE DECOR FUORISALONE 2022: LA PAROLA SOSTENIBILITÀ AL SUPERSTUDIO PIÙ <a href="https://www.elledecor.com/it/design/a40210811/fuorisalone-2022-superstudio-superdesign-show/" target="_blank" rel="noopener noreferrer">https://www.elledecor.com/it/design/a40210811/fuorisalone-2022-superstudio-superdesign-show/</a> 2021年） ■ Ignite スマート町家 <a href="https://ignite.jp/2021/09/299390/" target="_blank" rel="noopener noreferrer">https://ignite.jp/2021/09/299390/</a> &nbsp; ■ WEDGE Infinity <a href="https://wedge.ismedia.jp/articles/-/23645" target="_blank" rel="noopener noreferrer">https://wedge.ismedia.jp/articles/-/23645</a> &nbsp; ■ wired.jp <a href="https://wired.jp/2021/01/21/calm-technology-mui-lab/" target="_blank" rel="noopener noreferrer">https://wired.jp/2021/01/21/calm-technology-mui-lab/</a> &nbsp; ■ADF magazine <a href="https://www.adfwebmagazine.jp/…/what-is-muilabs-design…/" target="_blank" rel="noopener noreferrer">https://www.adfwebmagazine.jp/…/what-is-muilabs-design…/</a> &nbsp; ■lifegate.it&nbsp; <a href="https://www.lifegate.it/legno-architettura-design-futuro" target="_blank" rel="noopener noreferrer">https://www.lifegate.it/legno-architettura-design-futuro</a> &nbsp; 2020年） ■ techcrunch <a href="https://twitter.com/TechCrunch/status/1214787566878314497" target="_blank" rel="noopener noreferrer">https://twitter.com/TechCrunch/status/1214787566878314497</a> &nbsp; ■ Kansai starup news <a href="https://kansai.startupnews.jp/post/muilab/" target="_blank" rel="noopener noreferrer">https://kansai.startupnews.jp/post/muilab/</a> &nbsp; ■JMA <a href="https://www.jma2-jp.org/article/jma/k2/categories/657-mh200304" target="_blank" rel="noopener noreferrer">https://www.jma2-jp.org/article/jma/k2/categories/657-mh200304</a> &nbsp; ■fabcross <a href="https://fabcross.jp/interview/20201119_muilab.html" target="_blank" rel="noopener noreferrer">https://fabcross.jp/interview/20201119_muilab.html</a> &nbsp; ■monoist <a href="https://monoist.atmarkit.co.jp/mn/articles/2010/27/news004.html" target="_blank" rel="noopener noreferrer">https://monoist.atmarkit.co.jp/mn/articles/2010/27/news004.html</a> &nbsp; ■hiptokyo <a href="https://hiptokyo.jp/hiptalk/mui_lab/" target="_blank" rel="noopener noreferrer">https://hiptokyo.jp/hiptalk/mui_lab/</a> &nbsp; &nbsp; 2019年） ■AXIS（2019年3月号紙面6P特集） <a href="https://www.axismag.jp/posts/2019/03/120308.html" target="_blank" rel="noopener noreferrer">https://www.axismag.jp/posts/2019/03/120308.html</a> &nbsp; ■The Bridge&nbsp; <a href="https://thebridge.jp/2019/11/mui-lab-jpy200m-funding" target="_blank" rel="noopener noreferrer">https://thebridge.jp/2019/11/mui-lab-jpy200m-funding</a> ■Techable&nbsp; <a href="https://techable.jp/archives/111326" target="_blank" rel="noopener noreferrer">https://techable.jp/archives/111326</a> &nbsp; ■産経Biz&nbsp; <a href="https://www.sankeibiz.jp/business/news/190502/bsc1905020500001-n1.htm" target="_blank" rel="noopener noreferrer">https://www.sankeibiz.jp/business/news/190502/bsc1905020500001-n1.htm</a> &nbsp; ■大阪イノベーション・ハブ <a href="https://www.innovation-osaka.jp/ja/library/library-6087/" target="_blank" rel="noopener noreferrer">https://www.innovation-osaka.jp/ja/library/library-6087/</a> &nbsp; ■The New Yorker （米国トップ プリントメディア） <a href="https://www.newyorker.com/magazine/2019/10/14/can-smart-wood-help-you-log-off" target="_blank" rel="noopener noreferrer">https://www.newyorker.com/magazine/2019/10/14/can-smart-wood-help-you-log-off</a> &nbsp; ■BBC&nbsp; <a href="https://www.bbc.com/news/av/technology-46790365" target="_blank" rel="noopener noreferrer">https://www.bbc.com/news/av/technology-46790365</a> &nbsp; ■The Verge <a href="https://www.theverge.com/2019/1/6/18171454/mui-iot-block-of-wood-kickstarter-indiegogo-indemand-ces-2019-smart-home" target="_blank" rel="noopener noreferrer">https://www.theverge.com/2019/1/6/18171454/mui-iot-block-of-wood-kickstarter-indiegogo-indemand-ces-2019-smart-home</a> &nbsp; ■フィガロ（Figaro） <a href="https://plus.lefigaro.fr/tag/mui" target="_blank" rel="noopener noreferrer">https://plus.lefigaro.fr/tag/mui</a> &nbsp; ■Cnet <a href="https://www.cnet.com/home/smart-home/mui-wood-display-built-to-calm-not-distract/" target="_blank" rel="noopener noreferrer">https://www.cnet.com/home/smart-home/mui-wood-display-built-to-calm-not-distract/</a> ■Cnet Japan <a href="https://japan.cnet.com/article/35127371/" target="_blank" rel="noopener noreferrer">https://japan.cnet.com/article/35127371/</a> &nbsp; ■engadget <a href="https://www.engadget.com/2019-01-06-mui-wooden-smart-display.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAKADB-lo8-4Y97t1_FA-xzIN88prYV0tybCnJsnAXcQPuFiQBjE3yVPRp81iN5ehqwpEW4q3LAQNbFlAKvhdHRpqZH54250YQcrH5m4v2UgOx3vBZyfP-cmrSgGHiJJWLFduwynH8ohJu7wYgc6rOB_2Slm4-a6E-dkV10bA2cd7" target="_blank" rel="noopener noreferrer">記事URL</a> &nbsp; &nbsp;<h3 id="he44d808d32">プロジェクト</h3>2021年） ■「百貨店に余白を」- サードプレイス by mui Lab @アートフェア「ART@DAIMARU」にて techable.jp <a href="https://techable.jp/archives/155017" target="_blank" rel="noopener noreferrer">https://techable.jp/archives/155017</a>（newspicks経由） Crea <a href="https://crea.bunshun.jp/ud/pressrelease/60a385f17765619dcd010000" target="_blank" rel="noopener noreferrer">https://crea.bunshun.jp/ud/pressrelease/60a385f17765619dcd010000</a> 2020年） ■谷川俊太郎の詩を演出するmuiボード出展@芸術祭「MIND TRAIL 奥大和 心のなかの美術館」 tecture <a href="https://mag.tecture.jp/event/20201021-15968/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/event/20201021-15968/</a> ■ 移動可能なワークスペース「POTAL」に by jibun house&nbsp; tecture <a href="https://mag.tecture.jp/product/20210523-28931/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/product/20210523-28931/</a> ■ 谷川俊太郎の詩を演出するmuiボード出展 @KYOTO STEAM 2020　国際アートコンペティション スタートアップ展 tecture <a href="https://mag.tecture.jp/product/20201106-17171/" target="_blank" rel="noopener noreferrer">https://mag.tecture.jp/product/20201106-17171/</a> ■ 夷川サローネ – サードプレイス by mui Lab <a href="https://www.kyoto-chishin.com/kyotocolumn/cat501/79305.html" target="_blank" rel="noopener noreferrer">https://www.kyoto-chishin.com/kyotocolumn/cat501/79305.html</a> &nbsp; <h3 id="h76e2e5697c">ゲスト登壇</h3> 2021年） ■ Wiredウェビナー「「余白」と「佇まい」をもつテクノロジーへ：時間・感覚・創造性の伝承から考える「フードイノヴェイションの未来像」 <a href="https://wired.jp/membership/2021/05/15/food-innovation-report6/?cp=author" target="_blank" rel="noopener noreferrer">wired.jp</a> ■中川木工芸トークセッション <a href="https://www.facebook.com/shuji0000/videos/3831513130258072/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/shuji0000/videos/3831513130258072/</a>

#Amber Case