Customer feedback system that turns handwritten messages into data that SAP’s CRM system can read. (Jointly with SAP)
Wooden message board that lets customers handwrite their comments on it, serving as a novel, user-friendly touchpoint for data collection.
SAPDec 3, 2021
The mui customer feedback system brings handwriting back into the digital era by using character recognition technology to convert handwritten text into data that SAP’s Qualtrics customer management system can store in its database and analyze. Currently used at the SAP Experience Center Singapore, this new mui Board, co-developed with SAP, enables customers to transcribe their thoughts on the surface of the natural wood with their fingers, instead of using a keyboard to type their feedback on a PC or tablet computer. We plan to assess how the system can improve customers’ experience as well as feedback gathering, and to apply the knowledge to incorporate handwriting for future solutions.